Abstract:

To improve the performance of the supply chain with one supplier and multiple retailers under deterministic price-sensitive customer demand, an optimal strategy is proposed based on knowledge discovery. First the decentralized system in which the supplier and the retailers are independent, profit-maximizing participants with the supplier acting as a Stackelberg game leader is studied. Numerical examples illustrate the importance of the coordination. The conventional quantity discount mechanism needs to be modified to coordinate the supply chain, so a revenue-sharing contract is proposed to coordinate such supply chain. Lastly, a special decision under certain demand rates is studied. The pricing and replenishment policies can be decided sequentially, which yields much less loss comparing with optimal decision when the demand rates are sufficiently large.